For my master’s project i worked with psychological theory about the identity.
The project was about understanding diversity and representing it in a diverse universe of young Copenhagener’s style of fashion.
I interviewed 8 different people of different backgrounds, genders, ages and spirits. The result was 4 finished looks but I designed a line-up of 8 different outfits.
The line-up is showcasing both commercial styles which are easy to produce as well as more expressive styles, which are speaking to the individualized personas who are standing out from the crowd.
This was a very exiting way of creating a collection where each outfit told a new story and therefore consisted of different materials and colors.